£23,100 awarded to Welsh ICE for Mastering Marketing Programme
JUNE 12th 2025
The Mastering Marketing Programme is a targeted, mentor-led support initiative designed to help small and micro businesses build their marketing capacity, increase visibility, and ultimately grow their income.
The fund is committed to supporting initiatives that help independent businesses to become more financially secure and sustainable, and this programme will build long-term marketing confidence and capability through hands-on, personalised support.
It will equip businesses to convert leads into income by strengthening their digital and operational infrastructure.
By the end of the programme:
- 12 businesses will have built bespoke, actionable marketing strategies
- All participants will have formed sustainable marketing habits
- At least 36 additional businesses will have benefitted from masterclasses
If you are a business in the fund area and think you may be interested, get in touch now
The Fund was established by energy company Vattenfall to benefit the communities hosting the Pen y Cymoedd wind farm across the upper Neath, Afan, Rhondda and Cynon Valleys. It exists to support local people, groups and organisations to invest in themselves, their ideas and their communities.
The Community Fund has a substantial annual budget that is index-linked, meaning it increases in line with inflation. As an example, this equated to around £2.5 million in 2025. The Fund will continue to support communities until 2043, creating long-term opportunities for growth, resilience and positive change.
The Fund is managed by an independent, locally based not-for-profit Community Interest Company. It is overseen by a Board of Directors with strong local connections and delivered by a small but dedicated staff team with extensive community engagement experience. We are here to help ensure the Fund delivers on the vision and priorities of local communities.
Over the next 10 years, the Fund is focusing on investment in people, places and businesses — helping the Valleys to thrive, driving bold ideas, supporting transformation and creating lasting impact for current and future generations.